Featured launch
Russell Brunson and Iman Gadzhi are teaming up for the first time for the Side Hustle Summit 2026, a free five-day virtual event on building extra income with AI.
The paid offer presented throughout the sessions disappears on the final day — after that, latecomers miss both the free content and the offer.
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Other live launches and challenges American producers are running outside the traditional digital marketing space.
A live marathon on applied neuroscience and mindset retraining, run through NeuroGym, Assaraf's home base since stepping back from the traditional speaking circuit.
A program aimed at healthcare professionals who want to build a telehealth or remote-consulting offer as a recurring income stream.
A 21-day challenge blending health habits with mindset work, part of McLean MasterWorks' evergreen catalog.
A short live challenge on goal-setting and mental discipline, a recurring fixture on the calendar of the UK-born, U.S.-based author.
An evergreen program on automation and productivity tools aimed at early-stage digital entrepreneurs.
A catalog of courses and live events on personal performance and business, with launches scheduled throughout the year.
The names shaping how launches get built and sold in the U.S., each with a distinct approach to audience and offer.
A fixture of American performance coaching for decades, expanding his digital catalog alongside Dean Graziosi through a mix of live events, social media, and sales webinars.
Co-founder of Mastermind.com alongside Tony Robbins, built much of his career around long-form video launches and recorded sales webinars.
Author of "Dotcom Secrets" and one of the most influential figures in American sales-funnel marketing, with his own events like Funnel Hacking Live.
Co-owner of Whop, built a young audience through social media before moving into larger launches and partnerships like the one with Russell Brunson.
One of the most established names in American personal development, running a large evergreen catalog with his own affiliate program.
Author of the method that gave the format its name — the email launch sequence — and still a reference point for anyone studying the model.
Founder of the AI Content Club, focused on teaching content creators to use artificial intelligence in video production.
A reference point in email marketing and growth, runs the GURU Conference as the industry's annual meeting point.
The model repeats from producer to producer, with variations in tone and length.
Ads and organic content drive people to a free registration page, weeks before the event starts.
Daily or spaced-out sessions deliver real value and build trust in the producer before any offer appears.
The paid offer is introduced during or right after the sessions, usually with an entry-level price and a companion offer.
The cart shuts on a fixed date, creating the urgency that drives a large share of the launch's conversions.
Most major American launches release the recording of each session for a short window — usually 24 hours.
The terms that show up every time an American producer opens a cart.
Common questions from people just starting to follow American launches.
It's a time-boxed campaign to sell a digital product, usually preceded by free content (lessons, challenges, live events) and closed out when the sales cart shuts.
A launch has a fixed start and end date, which creates real urgency. An evergreen product stays available continuously, with no closing window.
A partnership combines both producers' audiences, which usually results in a bigger launch than either could pull off alone — as with the joint event between Russell Brunson and Iman Gadzhi.
It depends on genuine interest in the content. Most of these events deliver real value in the free sessions; the decision on the paid offer is best made calmly, outside the heat of the moment.
The radar tracks American events and launches outside the traditional internet-marketing niche.